LG TV OLED97G48LW (2024)

Magic in Every Pixel
Years of experience cannot be easily replicated overnight. Experience how the completely new and specially developed α11 4K AI processor elevates your viewing experience to a new level.

An Image Tailored to Your Taste
Simply choose your favorite images. The AI Picture Wizard then creates an image based on your personal taste from 85 million possibilities and saves it in your profile.

Optimal Sound, Customized for Your Space
The sound system detects the layout of your living space, where you are seated, and creates a soundscape around you that is perfectly tuned to the unique acoustics of your room.

Every Detail in the Right Light
Whether day or night: AI Brightness Control detects the lighting conditions in your room and adjusts the picture accordingly, ensuring sharp and clear images.

Stunning Picture Quality Without Backlighting
Instead of additional backlighting, each individual pixel of an LG OLED TV illuminates independently. The result is lifelike colors, perfect blacks that do not appear gray, and an unparalleled image. Thanks to certified and eye-friendly technology with low blue light emission, as well as flicker-free and glare-free display, you can watch longer while protecting your eyes.

Infinite Contrast That Makes an Impact
Scenes where the darkest shadows and the brightest lights blend together come to life.