LG OLED77G29LA

An era of brightest pixels. With the Brightness Booster Max, the self-illuminating LG OLED pixels are now even more expressive. It takes the image enhancements of the α9 Gen5 4K AI processor to the next evolutionary level and provides up to 30% more luminosity. Thanks to superior light efficiency, images now look even more brilliant than ever before. The intelligence behind the beauty: The α9 Gen5 4K AI processor uses deep learning algorithms to enhance objects in the foreground and background to give them a more natural depth. It also ensures spectacularly vivid and precise colours. Self-illuminating pixels achieve the deepest blacks for razor-sharp contrasts. And that in all lighting situations. Images are even more clearly defined, so you can recognise even subtle details that would normally escape your eyes. The brand new Dynamic Tone Mapping Pro now goes one step further to improve the picture. Previously, only complete scenes were enhanced. Now, however, up to 5000 individual blocks are captured on the entire screen to achieve an even more vivid HDR image down to the smallest detail. The α9 Gen5 4K AI processor upscales ordinary 2-channel audio into stunning, virtual 7.1.2-channel sound. Feel the action and soundscape around you as if you were the main character in the film. Need inspiration for a film night? ThinQ gives you recommendations based entirely on your personal taste. Simply set up profiles for everyone in your household to quickly dive back into your favourite series and receive tailored news and sports updates. A new milestone in the development of ultra-thin displays: the LG OLED evo TV G2 not only sits flush against the wall, its flawless design also epitomises stylish minimalism.