LG OLED77C37LA

What makes the LG OLED evo the showpiece of the world's No. 1 OLED market leader? Fascinating design that captures your imagination. A bright picture with vibrant colours as lifelike as if you were right in the middle of the action. Spectacular acoustics5 that enhance the realism of the visuals. And it is equipped with the technologies1 - for a superlative TV experience. Enter the world of α-realism. A portal to worlds and the sensational feeling of really being there. Be the protagonist, surrounded by the extraordinary picture and sound enhancements of the α9 AI Processor 4K Gen6. When you use your LG OLED TV together with an LG soundbar, they work together as one speaker system to create a three-dimensional sound like a concert hall. With the extremely vivid picture of Dolby Vision and the impressive, spatial sound of Dolby Atmos, scenes come to life.

Feel like a real winner in every game. A lightning-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support ensure a clear, smooth picture that's second to none, while the gamer-focused user interface and easy game streaming mean you can get started right away. Apply the ideal settings for your game genre and environment with the Game Optimiser. Dive into the Sound tab to amp up the action, or the Game tab to make sure everything looks and feels just right. You don't even have to pause. Just access the menu from the Game Dashboard, which floats above the action as you play.