LG OLED77C17

LG OLED TVs are a true feast for the eyes. Self-lighting pixels enable spectacular picture quality and offer virtually limitless design possibilities, while cutting-edge technologies provide an unprecedented level of entertainment. Everything you love about television is outstanding in every way.

This device supports the playback of premium HDR content and is compatible with HDR formats such as HDR10 Pro, HLG Pro, and Dolby Vision. This technology optimizes picture quality scene by scene, ensuring you enjoy vibrant and lifelike representation with rich contrasts.

The processor automatically adjusts the picture by turning off motion smoothing, creating an authentic cinematic effect. Watch movies as they were intended by the filmmakers and experience true cinematic enjoyment. Let industry experts convince you.

OLED stands for Organic Light Emitting Diode, which means organic light-emitting diode in German. Compared to traditional LCD TVs, models with self-lighting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and environmentally friendly due to lower energy consumption.

LG's webOS 6.0 Smart TV operating system features a revamped main screen that now allows for even more flexible and convenient quick access to streaming services. Enhanced recommendations with Next Picks provide a more personalized experience, and with the Magic Tap feature, you can easily share your phone content with your TV via NFC. With the LG Magic Explorer feature, you can access information about the content on the screen, such as interesting details about the actors in a movie.