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BNC coupling

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Having joined Digitec Galaxus as a sales assistant in one of our stores, Asithan now works in the finance department. In this interview, he talks about his career path, what he learned from his time in retail and why he’s now going to the gym more often.

From customer service to accounting: Asithan’s Galaxus journey

Many people are talking about boycotting US products, but hardly anyone is actually doing it. Despite Trump hammering Europe with tariffs, consumers on the continent are continuing to buy products from across the pond – perhaps out of habit, lack of knowledge or loyalty to their favourite brands. Sales data published by Galaxus and Digitec reveals as much.

So much for a boycott! Europe continuing to buy US products

From water to El Tony mate to Coca-Cola, an increasing number of customers are ordering drinks online. In 2024, Galaxus sold more than twice as many non-alcoholic beverages as in the previous year. And the sharp upward trend is ongoing in 2025.

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