Product test

What is digital signage and why does it offer companies added value?

Raphael Knecht
2.8.2016
Translation: machine translated

The area of "Digital Signage & Hospitality TVs" is relatively new to our shop and rather unknown territory. We would therefore like to tell you more about these versatile displays below and give you an understanding of the main areas of application.

Digital signage & signage TVs

Large advertising displays can be found almost everywhere these days - whether on the tram, on the bus, at the train station or in restaurants: the huge screens inform guests about the latest menus, show current departure times or advertise the latest products from various manufacturers. Such displays are generally characterised by very simple installation. Compared to projectors, for example, they are less susceptible to direct sunlight and are equipped with a wide range of light intensities, perfectly matched to their respective locations. When used in combination, they create entire video walls that can display content over an even larger area. This is possible thanks in part and above all to the extremely narrow frames.

Signage TVs

Signage TVs offer a powerful platform that fulfils the extremely specific and often very special needs of the retail sector thanks to excellent picture quality and display functions designed for the corporate sector. Companies expect digital displays to expand their creative possibilities. With the help of visual content, digital displays offer opportunities to engage customers and intensify customer relationships and loyalty, thus helping to generate additional revenue. Thanks to high-definition, real and detailed viewing experiences, small and medium-sized businesses can rely on the combined TV and signage solution to entertain and inform customers clearly and without disruption. [[image:6308110]]

Exterior

The requirements for advertising displays in outdoor areas are high, as they have to contend with nature, i.e. sunlight, rain and other weather conditions. The differences between day and night must also not be ignored. Signage monitors for outdoor use therefore offer features such as very high brightness, detailed image quality and a reflection-cancelling film. Such displays are often in operation 24 hours a day, 7 days a week - so long-term durability is also a selling point for this type of monitor. Finally, the devices for outdoor use also impress with top contrast values and natural, deep black tones for a fully detailed image display. [[image:6290267]]

Interactive whiteboards

Your content is not only displayed in detail, but is also interactive. Customers, visitors or employees can interact directly with the display using touch controls. Such signage monitors can be configured very flexibly and are therefore ideal for interactive use. Be it to display additional information for a conference, to present the menu for browsing or to create simple games with user interaction - interactive digital signage screens offer almost limitless possibilities to drive your business forward and dynamically display content for advertising purposes. Again, a usage time of 16-18 hours is not uncommon to meet the requirements of the various applications. [[image:6290268]]

Professional displays

Wow your audience in meetings with razor-sharp images thanks to high-resolution signage monitors. The often slim, almost frameless designs also allow the use of multiple monitors next to, below or on top of each other to display content even larger. Professional signage displays usually also offer a swivel function so that the devices can be used both horizontally and vertically, which further increases flexibility. The energy-saving function ensures that the displays consume hardly any power in standby mode, which is good for the environment and the company's costs. Together with a PC in mini format, these screens offer you the perfect solution for conducting meetings and impressing your customers with images. [[image:6290269]]

Video walls

The signage monitors for video walls offer extra-slim frames so that large-format content can be displayed without image breaks. There is also no panel darkening around the frame, which makes images appear as a whole and gives you the feeling of standing in front of a single, huge display - allowing you to distinguish the important from the rest and focus your attention on the content. Extremely low light reflections ensure that no reflections occur and images can be presented without interference. Even with multiple monitors, all details are displayed without any problems and high-resolution images are reproduced in true detail. No matter what you need the video wall for: with the right content, you'll impress and enchant your customers in no time at all. [[image:6290270]]

Hospitality TVs

These devices are specially designed for use in hotels to provide guests with visually appealing media content. This allows hotels and other corresponding facilities to provide customised offers and pamper their guests with high-resolution images. Hospitality TVs provide guests with the necessary requirements, menus and features so that they can not only watch TV, but also find out about the weather, restaurant offers, maps and activities in and around the hotel. [[image:6308046]]

Products

All our products in the category "Digital Signage & Hospitality TV" can be found here.

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When I'm not stuffing my face with sweets, you'll catch me running around in the gym hall. I’m a passionate floorball player and coach. On rainy days, I tinker with my homebuilt PCs, robots or other gadgets. Music is always my trusted companion. I also enjoy tackling hilly terrain on my road bike and criss-crossing the country on my cross-country skis. 

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