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The New York Times buys Wordle

Dominik Bärlocher
Zurich, on 01.02.2022

Puzzles are designed to help The New York Times reach its goal of 10 million subscribers by 2025. Part of this strategy is now Wordle.

Six attempts, one word with five letters. That's the concept behind Wordle, an online game that puzzles fans around the world every day.

The New York Times newspaper has bought the game for a "low seven-figure sum. It will initially remain free, but is part of the Times' strategy to get to 10 million digital subscribers by 2025.

Part of that strategy involves puzzles. The New York Times Crossword app(Google Play and Apple App Store) will require a fee after a seven-day trial period. However, some puzzles remain free, especially if they are new.

There is a German clone Wordles.

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