Test run with consequences: YouTube changes shorts without consent
27.8.2025
Translation: machine translated
YouTube is testing automatic video customisation with AI without informing creators. This is causing trouble.
Recently, various YouTube channels reported that their videos suddenly changed without any action on their part. Skin tones appear different, image areas are lit differently or artefacts can be seen. The latter in particular indicates processing by AI.
Creators were not informed
What's next?
The irony of the matter: since 2023, YouTube has required creators to label AI-generated content accordingly. However, the video service does not do this for its own adaptations. It is merely testing a measure that «is intended to improve the visual quality of the shorts». These measures are intended to «create a consistent viewing experience regardless of the end device».
YouTube is currently not saying anything about how long the test procedure will run or whether the adjustments will be permanently integrated into the platform. It is also unclear whether there will be an opt-out option later on.
Header image: Shutterstock
I've been tinkering with digital networks ever since I found out how to activate both telephone channels on the ISDN card for greater bandwidth. As for the analogue variety, I've been doing that since I learned to talk. Though Winterthur is my adoptive home city, my heart still bleeds red and blue.
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