Behind the scenes
3716

Santa’s bringing AirPods, hairdryers and Lego sets

Alex Hämmerli
10.12.2019
Translation: Jessica Johnson-Ferguson

The search behaviour of digitec and Galaxus customers is a good indicator of what’s going under Christmas trees this year. The most popular items are AirPods and Apple iPhones, Dyson hairdryers, Bose headphones and Lego sets.

14 days to go until Christmas. Digitec and Galaxus already know what will be popped under Christmas trees in Switzerland this year. That’s because the customers of Switzerland’s largest online retailer have a revealing search behaviour.

In strong demand this year are AirPods: These wireless headphones from Apple are in the top spot when it comes to search requests on both digitec and Galaxus. And it’s not surprising. After all, Apple launched the second generation of their headphones just in time for Christmas. So brace yourself for even more white buds sticking out of ears in Switzerland come January.

In second place at digitec are iPhones by Apple. The iPhone 11 and XR models are extremely popular. In second place at online store Galaxus is Dyson: it looks like many a Supersonic hairdryer and Airwrap hairstyler will be doubling up as Xmas gifts this year.

Bose and Lego secured third place on the winners' podium at digitec and Galaxus, respectively. The Bose brand, similarly to Apple, is very much in demand when it comes to headphones. Leading the popularity contest are the models 700 and QuietComfort 35 II. Meanwhile, many children and the young at heart are looking forward to getting a Lego set. This year, the trend is towards an Aston Martin DB5 model and a large roller coaster.

Check out the following list and discover which brands and products are in the top 10 this year:

Highest-ranking search keywords at Galaxus between 2 November and 2 December

  1. AirPods
  2. Dyson
  3. Lego
  4. iPhone
  5. Sonos
  6. Bose
  7. iPad
  8. Pampers
  9. Nintendo
  10. KitchenAid

Highest-ranking search keywords at digitec between 2 November and 2 December

  1. AirPods
  2. iPhone
  3. Bose
  4. Sonos
  5. iPad
  6. dji
  7. Nintendo
  8. SSD
  9. Samsung
  10. Surface

37 people like this article

User Avatar
User Avatar
Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.ch

At Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.

These articles might also interest you

  • Behind the scenes

    Headphone sales up 25 per cent – AI is in, cables are out

    by Daniel Borchers

  • Behind the scenes

    Kids’ speakers are the new stars on the radio play block

    by Tobias Heller

  • Behind the scenes

    Batteries hold on to top spot in our 2024 bestseller rankings

    by Alex Hämmerli

16 comments

Avatar
later