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Let yourself be enchanted by the almost unlimited possibilities of the Apple world!

Raphael Knecht
22.1.2018
Translation: machine translated

Technically always one step ahead and in the most elegant design - characteristics that describe the Apple product range extremely accurately. But there is much more to these stylish devices: We show you how the individual products and gadgets work and harmonise with each other.

The sun rises, a new day begins: motivated to the tips of your toes, you start another working day and face new challenges full of vigour. The first emails have already been checked, last week's pending tasks have almost been completed and you've already had your first coffee break. A meeting is coming up in a few minutes, one of those numerous, notorious meetings. But you'll soon realise that it's not going to be a standard meeting - thanks to technical aids.

MacBook Pro Retina

You're sitting in a business meeting and your MacBook is in front of you: thanks to the Intel Core i7 quad-core processor and 16 GB of RAM, you'll be able to complete any upcoming work effortlessly and efficiently and still have enough time to follow the meeting attentively. You'll recognise the smallest detail on the 15.4" Retina display and with the built-in AMD Radeon R9 M370X graphics card, multimedia and graphics programs won't be a worry. Finally, the 1TB SSD storage capacity ensures that you can save all information, data and programmes locally on your device.

Apple MacBook Pro Retina (15.40", Intel Core i7-4980HQ, 16 GB, 1000 GB, CH)
Notebooks

Apple MacBook Pro Retina

15.40", Intel Core i7-4980HQ, 16 GB, 1000 GB, CH

The meeting is coming to an end and the date for the next meeting is being finalised. No problem, open your calendar and save the entry. You should also prepare a presentation for the next meeting with helpful tips and tricks for your employees on how they can organise their day-to-day work even more efficiently in future. Of course, you make a note of this in the upcoming appointment and set yourself a reminder a week in advance so that you are fully prepared for the meeting next Friday. Save, synchronise with iCloud and the meeting is over.

iPhone 6s

It's Monday evening and you're sitting in a restaurant with your best friends. In front of you on the table: your iPhone 6s - it impresses on the outside with its brilliant design and a 4.7" large display. Thanks to 3D Touch, the screen reacts to varying degrees of finger pressure and with the latest iOS 9 operating system, the inner values of this Apple smartphone are also impressive. Equipped with a front and rear-facing camera, you won't miss a thing on this evening and your photos will shine in an unprecedented splendour.

Apple iPhone 6s (64 GB, Space Grey, 4.70", Single SIM, 12 Mpx, 4G)
Smartphones

Apple iPhone 6s

64 GB, Space Grey, 4.70", Single SIM, 12 Mpx, 4G

At home, you look at the photos, review the evening and suddenly find a real gem - you could use this picture as a scene picture for your presentation on efficiency at work, as you interpret a dinner with colleagues or friends as a motivational boost and thus a possible increase in efficiency at work. Edit the photo in a few simple steps and you have the perfect introductory slide for your presentation.

Apple Watch Sport

Half of the week has already passed and the notification "Practise for presentation" pops up on your Apple Watch. Oh dear, your meeting is already next Friday! Your nervousness is slowly but surely rising and your heart rate is increasing. At a second glance, you check the Due App to see how many hours you have left to practise. And it's super precise - with a theoretical deviation from the official world time of less than 50 milliseconds! But you can do much more with your Apple Watch Sport: receive messages and respond to them directly, see how active you've been every day (with support for heart rate monitor, gyroscope and accelerometer), control music with your voice via Siri and have boarding passes and tickets ready in an instant... You can now wear all these and many other features directly on your wrist.

So that you can forget all that calculating, switch off and prevent stress, you decide to go for an evening jogging session. You already have the Apple Watch Sport on your wrist, programme a medium-difficulty target route and put on your favourite motivational sound. Put in your in-ear headphones and off you go. With every step, your worries fade and you feel the power inside you - you realise that nothing can go wrong.

iPad Pro

Friday, the day of decision: Your meeting is taking place today and despite good preparation, detailed planning and serious note-taking, you don't really feel 100% ready. But that's exactly why you have your iPad Pro with you: the 12.9" display with 5.6 million pixels does everything you want - edit 4K videos, design presentations or organise your entire office. Lighter, faster and more intensive. The Multi-Touch system has also been redesigned to give you even more ways to interact with your iPad.

Apple iPad Pro (12.90", 32 GB, Gold)
Tablets

Apple iPad Pro

12.90", 32 GB, Gold

While the train takes you ever closer to the meeting, you have revised the last slides of the presentation on your iPad Pro and put the finishing touches to it - satisfied and relaxed, you finally let yourself fall into the upholstered seat and let the world pass you by. Now you know that you have everything under control and that you can rely on your technical equipment anytime and anywhere in the event of unforeseen problems. The harmony and interplay of Apple products work like a well-oiled cogwheel - so that you can concentrate fully on your own strengths and leave nothing to chance. <p

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When I'm not stuffing my face with sweets, you'll catch me running around in the gym hall. I’m a passionate floorball player and coach. On rainy days, I tinker with my homebuilt PCs, robots or other gadgets. Music is always my trusted companion. I also enjoy tackling hilly terrain on my road bike and criss-crossing the country on my cross-country skis. 

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