Background information
Spider-Man: 20 years of arm wrestling
by Luca Fontana
Kevin Feige becomes Marvel's Chief Creative Officer
16.10.2019
Translation: machine translated
Kevin Feige, the mastermind behind the Marvel Cinematic Universe, has been promoted to Chief Creative Officer. He is now responsible for the creative direction of all Marvel stories and content. This makes the Hollywood overproducer indispensable to Disney, Marvel's parent company.
At Disney, Kevin Feige, president of Disney subsidiary Marvel Studios, has been promoted to chief creative officer for all things Marvel. The 46-year-old thus assumes responsibility for the creative direction of all Marvel storytelling.
Source: Shutterstock
Concretely, this means that Feige is no longer just in charge of the MCU theatrical films produced by Marvel Studios, but also all Marvel series, comics and narrative podcasts - whether or not they are within the MCU.
Indispensable: Feige's role at Disney
The appointment to Chief Creative Office, which comes just months after the success of "Avengers: Endgame" - the highest-grossing film of all time - is not surprising. After all, since 2015 Feige has operated independently of former direct parent Marvel Entertainment, after feuding with former Marvel Entertainment president Isaac Perlmutter and threatening to leave the company.
Disney is also integrating the former Marvel Entertainment divisions Marvel Animation and Marvel Television into the Marvel Studios structures. As a result, the divisions in question have also been placed under Kevin Feige. This, after Marvel series such as 'Agents of S.H.I.I.E.L.D.' or 'The Defenders' on Netflix found little success with audiences. The future role of Jeph Loeb, the man behind the Marvel series, is still unclear.
Feige's importance to Disney was not only demonstrated in the recent near-failed Spiderman negotiations between Sony and Disney, but is egalement soutenu par le fait que Feige, dans la hiérarchie interne de Disney, est maintenant au-dessus du actuel président de Marvel Entertainment, Dan Buckley. This dissolves the internal competition at Marvel that has prevented the realisation of a large universe of films and series in one block. However, Buckley can continue to reserve the right to manage publishing matters, merchandising licensing and live events.
On the film side, Feige will continue to report to Alan Horn and Alan Bergman, the co-presidents of Walt Disney Studios,. This underlines Marvel Studios' separation from former parent company Marvel Entertainment in 2015. Feige's recent appointment as director of at least one more Star Wars film is another indication of Feige's importance to Disney.
With the direction of Marvel Disney Plus Shows, Kevin Feige éis writing another chapter in his success story, which in the early 2000s took him from being other producers' right-hand man to becoming one of the most successful Hollywood producers today.
Here's a good idea for a film, isn't it?
Luca Fontana
Senior Editor
Luca.Fontana@digitecgalaxus.chI write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.
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