Background information
Trailer Tuesday, gold edition: the trailers to the highest-grossing movies ever
by Luca Fontana
Ruined in the edit: «Suicide Squad», DC's biggest failure yet
26.3.2019
Translation: Patrik Stainbrook
Chaotic. That’s the best description I can come up with for DC’s «Suicide Squad». And in case the movie seemed like a two-hour long trailer to you, don’t be surprised. It was edited by a company that usually does trailers.
«Suicide Squad» was supposed to be DC’s version of Marvel Studios’ 2014 surprise hit «Guardians of the Galaxy». A story about a dysfunctional group whose members couldn’t be more different and who will have to overcome their animosity to defeat evil.
Only difference is, the titular «Suicide Squad» are themselves bad guys. The only thing that differentiates them from the actual villains of the movie is that those bad guys are slightly worse. At heart then, the Suicide Squad isn’t that evil. Maybe semi-evil. Sounds interesting. This was reinforced on 1 January 2016, when the first trailer came out. The Queen-laden energetic ad promised us the «worst heroes ever».
This all changed when Warner Brothers, the studio behind the movie, realised director David Ayer’s version would turn out much darker than the shamelessly funny trailer promised. Because here’s a bit of background information: trailers for movies are often cut before the movie itself.
The beginning of the end: DC’s ambitious plans
July 2014. Marvel just released «Guardians of the Galaxy» and is basking in its glory. Critics and audiences agree: whoever can throw together a solid movie involving a talking raccoon and a tree who can only say «I», «am» and «Groot» – only in that order as well – can do pretty much anything.
Tsujihara’s ambition would be his downfall, however. Experienced directors best suited for these films decline to join, as they claim projects of this magnitude require more time to produce. Usually four to five years. Too long for Warner Brothers. Inexperienced directors, on the other hand, trust their instincts, signing on just for the opportunity. Something Ayer would later on regret.
The director apparently had six weeks to finish the script. And now that the public knows about the premiere and deals with branding and merchandising partners are going full-force, a change in schedule is impossible.
Chaos is guaranteed.
A tale of two cuts
August 2015. Shooting in Toronto, Canada has wrapped. Post-production begins: the director and editors cut the film, digital effects are created, sound effects added and music composed. At the same time, the marketing machine revs its engine: billboards, trailers, interviews and making-ofs. All the stops. It’s the deciding phase, when hours of filmed material is shaped and the viewing audience enticed.
A PR disaster.
The actors are called back for extensive re-shoots in April 2015. The reason? All jokes filmed by Ayer were already included in the trailer. To create the required light-hearted cut, new jokes need to be written.
It’s going to be a tight squeeze.
And the winner is... pretty much no one
Warner Brothers tries to make the best out of the pile of shards that now is «Suicide Squad». After the test screening’s feedback, the studio demands a third version from Trailer Park. A middle ground between Ayer’s and their cut. This is the one that will be in cinemas. Did they strike gold?
A godsend for the producers, as they wipe the sweat off their brow.
Luca Fontana
Senior Editor
Luca.Fontana@digitecgalaxus.chI'm an outdoorsy guy and enjoy sports that push me to the limit – now that’s what I call comfort zone! But I'm also about curling up in an armchair with books about ugly intrigue and sinister kingkillers. Being an avid cinema-goer, I’ve been known to rave about film scores for hours on end. I’ve always wanted to say: «I am Groot.»
Background information
Interesting facts about products, behind-the-scenes looks at manufacturers and deep-dives on interesting people.
Show all
