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Android Q: Google rigidly toes the line
by Dominik Bärlocher
Google Chrome has a new icon: here’s what’s behind it
8.2.2022
Translation: Veronica Bielawski
Support: Mariana Hurtado
Google Chrome has got a new icon. It’s a cleanup, not a redesign, says Bern-based graphic designer Mariana Hurtado.
The new icon in detail
The evolution of the Google Chrome icon can be summed up as the removal of complexity. In the course of the thirteen years that Chrome has been around, the icon has changed from a kind of glass ball to a stylised circle. The most recent iteration of the spherical circle was published in 2014 and is set to be replaced in 2022.
Two things immediately stand out:
- The blue in the centre is more prominent.
- The shadows have been removed.
But there’s more to it. Elvin Hu writes: «We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google's more modern brand expression.»
More blue
The most obvious change is that the blue centre is bigger. A comparison with drawn-in lines nicely illustrates this.
She describes the larger blue circle in the centre as «unobtrusive – as it should be».
The extremely subtle colour gradients
The transition is so subtle that even in an enlarged view of the gradients, you barely notice a difference.
The colour gradients become more apparent when not actually displayed as colour gradients.
«Shadows and gradients are trends that come and go,» says Mariana, «but from a user experience perspective, high contrast levels are more accessible to users whose eyesight isn’t perfect.» She goes on to explain that this only applies to user interfaces, not to the usability of the app itself; a feature may still be cumbersome, even if it can be clearly perceived by everyone.
Why are there colour gradients if they’re nigh invisible? «I was wondering the same thing,» Mariana says. «From a professional standpoint, it makes no sense.»
Part of ecosystems and a strategy
Mariana laughs. She says she wouldn’t have noticed that the logo is new on her screen, be it on a smartphone or PC. «So, Elvin and his team did a good job. I see only Chrome – and not gradients or blue circles.»
Looking closely, she sees the small differences and realises that this is part of a larger effort by Google. The search giant’s products are meant to feel the same on each platform; use the same colours and speak the same visual language. «When you see it, you should immediately know and feel that it’s Google.»
Elvin Hu and his team didn’t settle for just a logo: the Chrome icon on Windows is different from the one on Mac. «We want the icons to feel recognizably Chrome, but also well crafted for each OS,» he writes on Twitter.
In stark contrast to the logo on Windows 11, it’s been given a trompe-l’oeil effect on macOS and looks like a tangible, three-dimensional object.
The goal is that the Google browser feel native within each operating system.
Interesting side note: icons for dev versions, betas and discards
In his Twitter Thread, Elvin provides further insight into his work. The designer shows a design that the team discarded. «We explored introducing more negative space,» he writes alongside the following picture:
However, the designers quickly cast aside this idea. The outline it required shrunk the coloured elements of the icon; «And made it more difficult to recognize, especially next to other Google apps.» What’s being introduced now is designed to live up to the standards set by the size of modern-day displays.
Some other Google icons are changing as well: if you have a beta or developer version of Chrome installed, the icon will get a banner that says either «Beta» or «Dev». This was previously difficult to read when the icon was scaled down. Now, «Beta» will be replaced by a «B», and «Dev» by a «D».
And one final little special feature: if you’ve installed a Chrome beta on your iPhone or iPad via TestFlight, you’ll get a very unique icon: «On iOS, our Beta app will start using a blueprint-like design, as a nod to Apple’s developer-focused apps.»
Journalist. Author. Hacker. A storyteller searching for boundaries, secrets and taboos – putting the world to paper. Not because I can but because I can’t not.
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