Behind the scenes
Game on: inspiring vocational training at Galaxus
by Daniel Steiner
digitec Playground: behind the scenes
30.6.2020
Translation: Eva Francis
eSports has gained one more fan. As digitec Playground project manager, I got to know and love eSports. Not just because of the sport itself, but also because it meant coordinating a project involving several departments.
Until the summer of 2019, I had hardly any experience with eSports and gaming. For me, gaming meant the following: Nintendo 64, Mario Kart, battle, one balloon or one life left, my older brother and I in the final battle as Yoshi and Luigi. Those are childhood memories and have little in common with today's eSports world. The eSports scene has become more professional and turned into a lucrative industry for both businesses and athletes.
digitec Playground: how it all began
In spring 2019, we launched the initiative «digitec goes eSports». Two eSports experts from our B2B team helped us develop a concept. Our marketing team gave us the go-ahead for the first step; organising a cup. We worked with sponsors for the implementation and the prizes. Our category management supported us and we managed to win HP and Logitech as sponsors for the first cup. A nice example of how interdisciplinary project management works in our company.
A rocky start
Smiles all round
The first digitec eSports cup took place last October. We formed a digitec team of employees from retail, customer service and logistics and equipped them with digitec eSports jerseys, which were designed especially for the event.
Round 2 took place in early June 2020. After the first two events, we received positive feedback and are therefore planning round 3, which will probably take place in January 2021. I’d like to thank everyone in the project team and our Community. You've helped make me a fan of eSports. If you want me to become an even bigger fan, all you need to do is vote for Mario Kart at our next eSports cup. Thanks.
You missed our cups? Check out the reviews:
Excerpt from «eSports for Dummies»
Feel free to add terms and feedback in the comments section.
David Kübler
Communications Manager
david.kuebler@digitecgalaxus.chI'm a communicator and songwriter with a passion for good food, lovely people, adventure and activities involving mountains and water.
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