Question about Dyson Pure Cool Link

Simply unbelievable yesterday evening I wanted to order the device for 379 CHF today it costs 469 CHF that is 10 CHF more than the manufacturer ? how does that work ? https://www.dyson.ch/de_ch/raumklima/luftreiniger/dyson-pure-cool-link/tower-weiss-silber?utm_campaign=ch_ch_cc_range_always-on_cc-range_cc-range_do_low-roas_shopping_brand_pla&utm_source=google&utm_medium=cpc&utm_term=PRODUCT_GROUP&utm_content=ds_na&gclid=Cj0KCQiAx9mABhD0ARIsAEfpavRkffNlfbpOwtLggPqgv7RxOxGQaMuk1rNzyg9f5FJeZ9gjKsIU9_EaAg1tEALw_wcB&gclsrc=aw.ds