Works. Without wanting to badmouth our local providers: I always installed Win 10 via stick (I have one that I need for about every PC) and bought the keys online for 15$. It's just about 80-85% cheaper... Despite the daily rate (79.- instead of 99.-). Why do I say that? I feel a bit cheated, if I have to pay 64.- for the CD...
Windows 10 asks for a key during reinstallation. Can also be loaded from USB. Internet connection is advantageous, as updates and drivers for the hardware are searched for.