Art card box St. Moritz

Art card box with 50 art cards. Vintage St. Moritz posters are in high demand internationally. Restaurants, offices, and boutiques in Paris, New Zealand, Dubai, Tokyo, or the USA adorn their spaces with St. Moritz posters from the early 20th century. The iconic designs date back to the pre-World War II era. St. Moritz recognized the advertising potential of posters early on and enlisted outstanding artists for its promotional efforts. Notable contributors include Hugo d'Alesi, Wilhelm Burger, Emil Cardinaux, Karl Bickel, Eduard Stiefel, Charles Kuhn, Alois Carigiet, and Walter Herdeg. The posters document that St. Moritz is not only a winter sports resort but also a climate health resort and, in summer, can even be a pure bathing destination. The resort's desire to not rely solely on word-of-mouth led to targeted tourism advertising. The goal has always been the same: to spark travel enthusiasm, inform about potential travel destinations, and encourage us to spend holidays in St. Moritz. This postcard box gathers the best poster motifs from that era and offers an artistic insight into the dream destination of St. Moritz with 50 postcards. In collaboration with St. Moritz Tourist Information. 50 art cards, 11.5 x 17 x 4.2 cm, box. ISBN 978-3-03818-076-0. CHF 49.– | EUR 49.– Released in 2020.