Buy our advertising!
4.10.2016
Translation: machine translated
We love our products. So much so that we've given them a completely different look in the new advertising campaign. Because the message on the posters has been reduced, you have to look twice. We're so proud that ten copies of each subject will be available for purchase in our shop.
The first publication of the new campaign with the daringly represented products was in summer 2016. Daring, because to recognise the product, you have to look twice for some of the posters. At root, a contradiction, because the primary aim of posters is to convey a simple message in a clear way. "Classic advertising consists of taking any product and offering it at a bargain price," says Flurin Spring, Creative Director at Digitec Galaxus.
"We've taken a different route and are showing the full extent of our range by selecting beautiful niche products and showcasing them with love. Beauty is, of course, subjective. But with this campaign, we're trying to catch the eye with the formal qualities of the products. A WiFi repeater can also be a very aesthetic object."
Passed work of art in a day
From October 3, new motifs will be visible throughout Switzerland. And for the first time, the posters will also be visible in Ticino. We have created twenty-four new posters. They will remain in this style: sober visuals and aesthetics with products taken from an unusual angle.
We're not only proud of our products, but also of our advertising. Do you like it too? If you like, you can buy one of the posters. They are held in the F200 vertical format which measures 116.5 x 170 cm.
Take home one of the posters or a voucher
If you don't want to buy it, enter the competition. Have you discovered a digitec poster on the loose? Then take a photo, share it on Instagram and tag us with @digitec_de and hopefully it'll be yours.
If you've been looking really hard, you might have noticed the slight difference from the summer campaign. Now the products aren't even branded, which brings us to the second competition: did you recognise the product pictured? Then send us the product link on Facebook and, with a bit of luck, you could win a 100 digitec voucher!
Header image: Poster at the tram stop "Technopark".
Aurel Stevens
Chief Editor
aurel.stevens@digitecgalaxus.chI'm the master tamer at the flea circus that is the editorial team, a nine-to-five writer and 24/7 dad. Technology, computers and hi-fi make me tick. On top of that, I’m a rain-or-shine cyclist and generally in a good mood.
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