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Are there decent TVs for less than CHF 1,000.–? Yes, there are

Luca Fontana
3.12.2019
Translation: Eva Francis

New arrivals. Innovations. Exciting technologies. As a digitec editor, that’s what I’m all about. And I find this in the most expensive televisions on the market. However, many people don’t want to spend that much money. Let’s take a look at good TVs that don’t cost much.

«Luca, I need a new TV. Any recommendations?»

That's a question I'm often asked. More often than Dustin Hoffman can count «Rain Man» in the 1988 classic. Here are my current favourites. The usual reaction: A resigned «Oh, that's expensive». Most people aren’t willing to spend more than a thousand francs on a new TV.

A thousand francs. That’s not much for a TV. There are smartphones that cost more – and they have a screen diagonal of about six inches. However, I’m up for the challenge. Let's see what our TV range has to offer that costs less than a thousand francs...

...and is decent at the same time.

65-inch and larger

If you’re looking to maximise the screen diagonal and minimise the price of a TV, you’ll have to cut back on image quality. Don't worry, I won’t recommend any TV that’s rubbish. After all, rubbish that costs 1,000 francs is still rubbish. But I want you to have realistic expectations.

Philips PU6704, 70-inch: Compared to the Philips 7304 above, this TV offers you a larger screen, but no local dimming. Go with the Philips 7304 if image quality is more important to you than screen size. Having said, you won't find a better 70-inch TV for less money than the Philips 6704.

Speaking of gaming: here’s my article on what to look out for in a gaming TV.

55-inch: often the best deals

In terms of value for money, the 55-inch range is often the best one. That's probably good news for you, as many people are concerned that a 65-inch TV is too big for their living room. Well, as a cinema enthusiast, there’s no such thing as «too big» for me. Especially since our eyes will definitely not go square if we sit too close to a screen with UHD resolution and HDR dynamic range.

Not convinced? Well, then, let’s take a look at the 55-inch range.

Samsung RU7400 55-inch: This model doesn't offer the advantages of QLED nor local dimming. However, thanks to Dynamic Crystal Colour technology, it still produces better colours than ordinary LCD TVs. Essentially, the light from the backlight is converted to pure white using phosphorus. This way, more natural and rich colours are created. All in all, this TV delivers high quality at a very fair price.

49-inch: beware of false promises

The most attractive bargains can be found in this range: 49-inch and smaller. But it's also the range of false pomises, including TVs that might be low-priced, but also deliver poor image quality. I won't recommend any CHF 500.– TVs if I know they're no good.

So the ones I do recommend don't cost much less than the 55-inch devices, but they still have really good specs.

Panasonic GXW704, 50-inch: Panasonic's TV doesn't feature nanoparticle technology like Sony's XG8096, but boasts local dimming and therefore better contrast values. As a result, more details are visible in very bright or very dark scenes. The Sony XG8096 does, however, lack colour intensity. If I had the choice, I'd go with Sony's TV.


Any more questions about the above-mentioned TVs? Remarks? Drop me a comment down below.

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I write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.


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