In times marked by rapid change, brands are often the only point of reference for consumers. They exude trust and security. The psychology behind a strong brand is that it is immune to time and trends and has a significance that increases with increasing globalisation. Braun stands for these characteristics.
A brand can only be successful if it exudes identity and distinction and stands for continuity. These have been Braun's core values since the company was established in 1935. Braun products are innovative, reliable and distinctive. They stand for high-quality performance, first-class manufacturing and a long lifecycle. Braun firmly rejects compromises on quality.
The distinctiveness of Braun devices represents a core value and is reflected in its product development: Braun sets trends instead of following them and consistently pursues its own, distinctive design philosophy: functionality and aesthetics.