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Shopping guide: 6 steps to the right television

No time to leaf through expert magazines and study blogs? Then we have the right TV buying guide for you. With these five points you should find the television that is right for you.

1. What's your price limit?

For each price range, we have selected three interesting offers that correspond to the brief explanations.

Up to 500 francs

You don't want to spend too much and that's understandable. But don't worry. You will get something decent even in this price range. Your main requirement is simply to watch TV and you don't care too much about TV size or the range of features. With this budget, you will even find 40-inch devices with Full HD and optional Smart TV – all within the entry-level range.

32PFS4131 (32", Full HD, LCD)
Philips 32PFS4131 (32", Full HD, LCD)
9

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Basel: Currently unavailable. Delivery date unknown.
  • Bern: Currently unavailable. Delivery date unknown.
  • Dietikon: Currently unavailable. Delivery date unknown.
  • Geneva: Currently unavailable. Delivery date unknown.
  • Kriens: Delivery date unknown
  • Lausanne: Currently unavailable. Delivery date unknown.
  • St Gallen: Currently unavailable. Delivery date unknown.
  • Winterthur: Currently unavailable. Delivery date unknown.
  • Wohlen: Currently unavailable. Delivery date unknown.
  • Zurich: Currently unavailable. Delivery date unknown.

Information subject to change.

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UE32K5570 (32", Full HD, LCD)
Samsung UE32K5570 (32", Full HD, LCD)
17

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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UE40K5580 (40", Full HD, LCD)
Samsung UE40K5580 (40", Full HD, LCD)
12

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Basel: Currently unavailable. Delivery date unknown.
  • Bern: Currently unavailable. Delivery date unknown.
  • Dietikon: Currently unavailable. Delivery date unknown.
  • Geneva: Currently unavailable. Delivery date unknown.
  • Kriens: Delivery date unknown
  • Lausanne: Currently unavailable. Delivery date unknown.
  • St Gallen: Currently unavailable. Delivery date unknown.
  • Winterthur: Currently unavailable. Delivery date unknown.
  • Wohlen: Currently unavailable. Delivery date unknown.
  • Zurich: Currently unavailable. Delivery date unknown.

Information subject to change.

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Up to 1000 francs

The Entry-level, mid-range price segment: Your purchase shouldn't break the bank but you do have some requirements when it comes to televisions. 4K/UHD resolution and HDR for contrast-rich colours are already available for this budget. It's the size that determines the quality. You can get very good 40–50-inch TVs or a mediocre 55-inch one. The larger the diagonal for the same price, the more trade-offs in picture quality you have to accept.

UE40KU6070 (40", 4K, LCD)
Samsung UE40KU6070 (40", 4K, LCD)
Mid-range TV with sleek design and 4K HDR resolution.
18

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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49UH770V (49", 4K, LCD)
LG 49UH770V (49", 4K, LCD)
14

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Basel: Currently unavailable. Delivery date unknown.
  • Bern: Currently unavailable. Delivery date unknown.
  • Dietikon: Currently unavailable. Delivery date unknown.
  • Geneva: Currently unavailable. Delivery date unknown.
  • Kriens: Delivery date unknown
  • Lausanne: Currently unavailable. Delivery date unknown.
  • St Gallen: Currently unavailable. Delivery date unknown.
  • Winterthur: Currently unavailable. Delivery date unknown.
  • Wohlen: Currently unavailable. Delivery date unknown.
  • Zurich: Currently unavailable. Delivery date unknown.

Information subject to change.

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UE55KU6070 (55", 4K, LCD)
Samsung UE55KU6070 (55", 4K, LCD)
Mid-range TV with sleek design and 4K HDR resolution.
14

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Basel: Currently unavailable. Delivery date unknown.
  • Bern: Currently unavailable. Delivery date unknown.
  • Dietikon: Currently unavailable. Delivery date unknown.
  • Geneva: Currently unavailable. Delivery date unknown.
  • Kriens: Delivery date unknown
  • Lausanne: Currently unavailable. Delivery date unknown.
  • St Gallen: Currently unavailable. Delivery date unknown.
  • Winterthur: Currently unavailable. Delivery date unknown.
  • Wohlen: Currently unavailable. Delivery date unknown.
  • Zurich: Currently unavailable. Delivery date unknown.

Information subject to change.

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Up to 2000 francs

With this budget, you can put a really high-class device in your living room. You can even get OLED TVs for this price – as long as they are no bigger than 55 inches (however, prices are going down). OLEDS come out on top with extremely good contrast and black values. But you can also go for an LCD TV instead and get a few more diagonal inches. However, 70 inches are roughly the limit for this budget. 4K and premium picture quality are absolutely achievable with this price range, provided you are willing to take something a little smaller.

UE55KS7080 (55", 4K, SUHD, LCD)
Samsung UE55KS7080 (55", 4K, SUHD, LCD)
Latest Quantum Dot technology and UHD premium for intense colours, contrasts and details.
19

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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OLED55C6V (55", 4K, Curved, OLED)
Show- room
LG OLED55C6V (55", 4K, Curved, OLED)
15

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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UE65KU6400 (65", 4K, LCD)
Samsung UE65KU6400 (65", 4K, LCD)
A beautifully designed 65"mid-range smart TV with 4K HDR resolution. The extended colour range delivers images that more brilliant and the powerful processor enables fast navigation.
10

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Delivery option Collection not available for this product due to its heavy weight.

Information subject to change.

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Up to 3000 francs

For this amount, you can get top models with LCD and OLED and 4K. If you refuse to compromise on quality, the maximum size is around 55 inches. 65-inch sets in this price class are from the mid-range segment, but they already have very good image quality.

UE65KS8080 (65", 4K, SUHD, LCD)
Samsung UE65KS8080 (65", 4K, SUHD, LCD)
23

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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OLED 65EF950V (65", 4K, OLED)
LG OLED 65EF950V (65", 4K, OLED)
65" TV with OLED HDR image quality for dramatic contrast and lifelike colour.
10

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Basel: Currently unavailable. Delivery date unknown.
  • Bern: Currently unavailable. Delivery date unknown.
  • Dietikon: Currently unavailable. Delivery date unknown.
  • Geneva: Currently unavailable. Delivery date unknown.
  • Kriens: Delivery date unknown
  • Lausanne: Currently unavailable. Delivery date unknown.
  • St Gallen: Currently unavailable. Delivery date unknown.
  • Winterthur: Currently unavailable. Delivery date unknown.
  • Wohlen: Currently unavailable. Delivery date unknown.
  • Zurich: Currently unavailable. Delivery date unknown.

Information subject to change.

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KD-65XD9305 (65", 4K, Android OS, LCD)
Sony KD-65XD9305 (65", 4K, Android OS, LCD)
12

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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Over 3000 francs

All options are open to you with if you are lucky enough to have this kind of budget. Are you looking for an extraordinary design or a size that's unheard of, or do you want the best OLED that there is? Anything goes for TV enthusiasts in this price range.

KD-65ZD9 (65", 4K, Android OS, LCD)
CHF 3'699.–
Sony KD-65ZD9 (65", 4K, Android OS, LCD)
4K TV with HDR and Trilumions Display for vivid and natural colours. The new 4K HDR processor «X1 Extreme» guarantees even stronger image processing engine.
2

Availability

Mail delivery

  • 9 piece(s)
    in our warehouse

Heavy product: Delivery to place of use (e.g. cellar, living room) available. Please note: General cargo delivery. Arranged by phone, generally within 1 to 2 days. Delivery to place of use, generally within 7 to 9 days.

Collection

  • Delivery option Collection not available for this product due to its heavy weight.

If ordered immediately.
Information subject to change.

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OLED65C7V (65", 4K, OLED)
CHF 2'799.–
LG OLED65C7V (65", 4K, OLED)
11

Availability

Mail delivery

  • more than 10 piece(s)
    in our warehouse

Heavy product: Delivery to place of use (e.g. cellar, living room) available. Please note: General cargo delivery. Arranged by phone, generally within 1 to 2 days. Delivery to place of use, generally within 7 to 9 days.

Collection

  • Basel: tomorrow at 13:10
  • Bern: only 1 piece(s)
  • Dietikon: tomorrow at 14:30
  • Geneva: tomorrow at 13:30
  • Kriens: tomorrow at 12:00
  • Lausanne: tomorrow at 15:40
  • St Gallen: only 1 piece(s)
  • Winterthur: tomorrow at 13:30
  • Wohlen: tomorrow at 11:00
  • Zurich: tomorrow at 12:30

If ordered immediately.
Information subject to change.

View details

UE75KS8080 (75", 4K, SUHD, LCD)
CHF 4'146.–
Samsung UE75KS8080 (75", 4K, SUHD, LCD)
12

Availability

Mail delivery

  • more than 10 piece(s)
    in our warehouse

Heavy product: Delivery to place of use (e.g. cellar, living room) available. Please note: General cargo delivery. Arranged by phone, generally within 1 to 2 days. Delivery to place of use, generally within 7 to 9 days.

Collection

  • Delivery option Collection not available for this product due to its heavy weight.

If ordered immediately.
Information subject to change.

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2. How big should it be?

Fundamentally, you should decide how big your TV should be. 4K TV, allow you to practically sit as close as you want without seeing any pixels. If you're sitting too far away, the ultra-high-resolution displays cannot fully show off their strengths. The following diagramme is a rough guide. Otherwise, this rule of thumb also helps: Screen diagonal x 1.5 = sitting distance. And once again: Closer and bigger is always almost always an option.

3. Do I really need a 4K TV?

Not necessarily. The available content is still manageable and on the rise. There are UHD Blurays, Youtube, some TV channels and streaming providers such as Netflix who offer 4K content. But non-4K content is also scaled up with 4K TV (upscaling). This means it looks better than on a Full HD TV. If you want the best image quality, you need 4K – and a high-quality TV.

As you usually keep a TV for a while, you are investing in the future with 4K. In addition, there are practically no Full-HD TVs any more.

4. Do I need an OLED TV?

No, but if you can afford it, get one. The display technology is leading in many ways. The colours are more vibrant and the black is really black. Its energy consumption is also the lowest. However, LCD TVs also achieve similar results thanks to a variety of techniques such as Quantum Dot. Since OLEDs are also more expensive than comparable LCD TVs, it is worth comparing them. But the prices are coming down slowly.

5. Do I need a sound system?

It depends. If you are a real film and series lover then definitely. Thin TVs have not had space for decent built-in speakers for a while now. That's why a surround system or a soundbar enhances the cinema experience. Even entry-level solutions are an improvement compared to the built-in speakers.

Cinebar 11 (Soundbar with subwoofer, 140W, NFC, White)
Teufel Cinebar 11 (Soundbar with subwoofer, 140W, NFC, White)
1

Availability

Mail delivery

  • Currently unavailable. Delivery date unknown.

Collection

  • Unfortunately, this product cannot be collected.

Information subject to change.

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RSB-8 (Soundbar with subwoofer, Multi-room, 150W, Wi-Fi, Black)
CHF 550.–
Klipsch RSB-8 (Soundbar with subwoofer, Multi-room, 150W, Wi-Fi, Black)

Availability

Mail delivery

  • approx. 3–5 days
    2 item(s) ready for shipment from external warehouse

Collection

  • All locations: approx. 4–6 days
    Currently 2 piece(s) in stock at the supplier

If ordered immediately.
Information subject to change.

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BDS 685S (5.1 channels, Blu-ray home cinema, 525W)
Harman/Kardon BDS 685S (5.1 channels, Blu-ray home cinema, 525W)
2

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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6. How important is the design to you?

The manufacturers are making every effort to integrate the TV into homes as a design piece. If you are interested in an elegant cable solution or if you are into your "frameless design", this might interest you. Certain TVs in the higher price ranges do not have their own connections any more but come with a separate connection box. This can be nicely hidden away and also allows for much easier access to the sockets. Leaving you with just one cable connected to the TV.

If you do not want to mount the TV on the wall, it is worth looking at the stands. These come in all shapes and sizes. Many are height-adjustable and some pivot. Some TVs are so thin that they can be attached to the wall with magnets – almost like wallpaper. There is a trend for manufacturers to focus on design.

OLED65W7V (65", 4K, 2x DVB-C/T2/S2, OLED)
CHF 7'999.–instead of 9'972.–1
LG OLED65W7V (65", 4K, 2x DVB-C/T2/S2, OLED)
1

Availability

Mail delivery

  • only 1 piece(s)
    in our warehouse

Heavy product: Delivery to place of use (e.g. cellar, living room) available. Please note: General cargo delivery. Arranged by phone, generally within 1 to 2 days. Delivery to place of use, generally within 7 to 9 days.

Collection

  • Basel: tomorrow at 13:10
  • Bern: tomorrow at 12:45
  • Dietikon: tomorrow at 14:30
  • Geneva: tomorrow at 13:30
  • Kriens: tomorrow at 12:00
  • Lausanne: tomorrow at 15:40
  • St Gallen: tomorrow at 15:30
  • Winterthur: tomorrow at 13:30
  • Wohlen: tomorrow at 11:00
  • Zurich: tomorrow at 12:30

If ordered immediately.
Information subject to change.

View details

65PUS7601 (65", 4K, Android OS, Ambilight3, LCD)
Philips 65PUS7601 (65", 4K, Android OS, Ambilight3, LCD)
9

Availability

  • Currently unavailable. Delivery date unknown.

Information subject to change.

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TX-58EXW784 (58", LCD)
CHF 1'449.–
Panasonic TX-58EXW784 (58", LCD)
5

Availability

Mail delivery

  • 6 piece(s)
    in our warehouse

Heavy product: Delivery to place of use (e.g. cellar, living room) available. Please note: General cargo delivery. Arranged by phone, generally within 1 to 2 days. Delivery to place of use, generally within 7 to 9 days.

Collection

  • Delivery option Collection not available for this product due to its heavy weight.

If ordered immediately.
Information subject to change.

View details

Find more detailed information on buying a TV here

This might also interest you

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Know-how
Philipp Rüegg

Philipp Rüegg

Teamleader Odin

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Lohnt sich ein 4K-Fernseher? Alles, was du vor dem Kauf wissen musst

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Being the game and gadget geek that I am, working at digitec and Galaxus makes me feel like a kid in a candy shop – but it does take its toll on my wallet. I enjoy dabbling with my PC in Tim Taylor fashion, hoping to get more power out of it. I also like getting on my full suspension mountain bike in search of some nice trails. My thirst for culture is generally quenched with a couple of cold ones and deep conversations at the mostly frustrating games of FC Winterthur.

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