And it's not just about Metadata collection: "... includes email addresses, IP addresses, and account login information -- as well as device data, information about Wi-Fi antennas and other hardware information, room names,...". Read the article for details (or other articles in the press today).
Everyone is free to accept that policy or not, but if you didn't know beforehand and you disagree, will Digitec accept to get the device back and refund you?
Well, that's even worse. And don't forget you can make with an easy software hack out of every speaker a microphone. You have Sonos in every room of hour house? You have Microphones in every room of your house. George Orwell say "Hello" ;-)