HP ProBook 470 G4 (17.30", Full HD, Intel Core i5-7200U, 8GB, SSD)
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FM: They're a unique combination of hardware and software that is defined by our product managers and exclusively available from us. Manufacturers assemble the components and create a complete system. This system is exclusively available to our customers in Switzerland. A prime example are our digitec PCs.
FF: I couldn’t have put it better myself.
FF: We think in terms of application areas. For a high-end gaming device, for example, we would most likely go for a combination of powerful components (graphics card, memory, processor type, etc). These elements will provide the gamer with a great gaming experience. By contrast, if we’re putting together a business device, we’d focus on safety features, components with a long life and an attractive warranty.
FM: Experience is the key factor. In addition, we get information from technology pages that write about the latest IT developments. Then there’s customer feedback and promotions that we evaluate. We also work closely with manufacturers and define our range four times a year. This makes us quick to offer the latest technologies and to react to market changes.
FM: On the one hand, we constantly have to anticipate market changes. On the other hand, we have to deal with daily supply bottlenecks for components, restrictions regarding the hardware that can be built into a case (space/compatibility issues) or restrictive manufacturer requirements. Take Apple devices, for example. They only allow individual component upgrades based on a standard model.
FF: The biggest challenge of all is to achieve a perfect value/money ratio. The most important factor is to choose components that come together as a harmonious whole. A notebook with a powerful Intel Core i7 processor but only 2GB memory is unnecessarily expensive and simply doesn’t make sense in most cases. Our focus will never be on this type of “false bait”.
FF: We offer our customers computers they can’t find anywhere else. Furthermore, the devices we focus on are harmoniously configured to the best of our knowledge. In other words, customers aren’t paying for hardware that adds little or no value to the system.
FM: And let’s not forget that manufacturers aim their products at global markets. However, the requirements of Swiss customers greatly deviate from those of the world market. The average Swiss customer thinks more long-term and is willing to invest in higher quality.
FF: Our range is huge because it includes standard devices as well as exclusive models. Our range of over 1000 PCs and notebooks is the best on the Swiss market.
FM: That’s where the filters we are well-known for come into play. You can pretty much filter by any product property that is relevant to your purchase. For example, you can look for a red PC that is equipped with a liquid-cooled processor, 64 GB memory and a 8 GB graphics card.
FF: And for all customers who aren’t total techies, we’ve categorized our PCs and notebooks into areas of use. All it takes is a single mouse click to find a device for home office or on-the-go use, gaming/multimedia or daily business.
FF: Customers are more than welcome to contact us if they can’t find what they’re looking for. Despite our extensive range, we are unable to offer every imaginable configuration due to technological restrictions. However, we do strive to offer similar or better alternatives.
FM: A further possibility would be to extend an existing device. With additional memory, a second graphics card or a larger hard disk/SSD, for example.
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